Latitude Talent

Los Angeles No Longer Reigns Supreme

In recent years, Los Angeles has experienced a significant transformation in its role as the heart of the entertainment industry. The ripple effects of the SAG actors’ strike a few years ago have led to a notable pause in productions, leaving many scripted projects in limbo. As a result, reality television and live programming have surged in popularity, filling the void left by traditional film and television productions. According to a report from the Hollywood Reporter, reality TV accounted for a staggering 40% of all programming during the strike, underscoring a dramatic shift in viewer preferences.

While these changes have opened doors for everyday individuals to step into the entertainment world, professional actors have found themselves grappling with new challenges. As actor and director Ben Stiller remarked during a panel at the 2022 Sundance Film Festival, “The industry is evolving, and it’s harder for established actors to find their footing amidst these new realities.” This sentiment reflects a broader concern that the rise of unscripted content has made it increasingly difficult for seasoned performers to secure roles.

Additionally, the generous tax incentives offered to productions in states like Georgia and New York have led to California losing about 20% of its Hollywood production. According to a study from the Motion Picture Association, Georgia alone saw a record-breaking $4 billion in production spending in 2021, fueled by its attractive tax credits and a burgeoning infrastructure for filmmakers.

Atlanta has become a hotbed for filming, attracting major studios like Tyler Perry Studios and Netflix, both of which consistently produce high-quality content in this thriving market. Tyler Perry himself noted, “Atlanta has become the new Hollywood,” emphasizing the city’s central role in the future of film and television. The influx of projects to the area not only boosts the local economy but also creates a competitive environment for models and actors seeking casting opportunities.

Platforms such as Latitude Talent have emerged as vital resources, providing actors and models access to a plethora of casting calls and projects. These services are particularly important as the industry evolves, helping talent navigate the changing dynamics and find new opportunities beyond Hollywood.

The future of the entertainment business appears to be distributed, with more productions relocating to places that offer enticing incentives and vibrant creative communities. As The Wall Street Journal reported, “The shifting landscape indicates a growing trend where talent is no longer confined to a single location.” While Los Angeles may always hold a special place in the hearts of many, the reality is that the industry is adapting, and talent is finding ways to thrive beyond its borders.