Latitude Talent

The term mother modeling agency is frequently used online today. What a mother modeling agency is versus what social media influencers say online are two different things. Here is what the real role of a mother modeling plays for a beginner talent.

They scout new faces

Mother modeling agencies were popular in the 1990s a decade after the term supermodel came in to play. Their role was to scout fresh faces, especially in smaller markets. They would go to malls coffee shops and even approach people on the street that may have that star quality. Modeling scouts, which are frequently called mother modeling agents, typically no longer scout in person. With the role of social media so prevalent in younger demographics scouting, new faces is as easy as scrolling on Instagram and TikTok. A mother modeling agent still scouts talent however their approach is completely different these days.

They develop models
Just because you have a pretty face and a desire to become a model doesn’t mean that you’re going to be successful. Like any industry it takes hard work and dedication. Frequently, especially for beginner models, they don’t understand the commitment it takes, especially if you’re signed with an exclusive contract at a top agency. A mother modeling agent will help develop talent and educate them about the business. They also will help them get some good photographs to use castings and agency submissions.

They connect models
One of the benefits of working with a modeling agency is their connection to other established, modeling agencies, especially in New York City, Los Angeles and Miami. Their connections are valuable and can help secure placements for Talent that would not be able to find on their own.

Ready to Model?
Well, one way to become a model is to approach a mother modeling agency. Another is to use casting platforms like Latitude Talent which serve as a resource for models and actors of all backgrounds and experience levels. With hundreds of positive reviews and success stories, Latitude as well as other established companies like IMG Models, Ford Models and TOWN Models service as bridges to get started.